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Strategic Tourism Plan 2017–2020
INTRODUCTION
In view of the need to implement a roadmap for the city of A Coruña's tourism policy, in December 2016 the team responsible for drawing up the PET, in collaboration with the A Coruña Tourism and Conferences Consortium and the city's tourism sector, began work on producing a document that would establish a consensus and define the tourism strategy for A Coruña for the period 2017-2020.
I. INTRODUCTION
1. Context of the Strategic Plan
2. Approach and Methodology of the Strategic Plan
II. ANALYSIS AND DIAGNOSIS OF TOURISM IN A CORUÑA
1. Supply
2. Tourism Demand
3. Destination Management and Tourism Marketing
4. Competition
5. Competitiveness
6. SWOT Analysis
7. Conclusions of the Diagnosis
8. Challenges and Strategic Objectives
DEVELOPMENT
III. DEVELOPMENT MODEL AND STRATEGY FOR A CORUÑA
1. A Coruña's Tourism Strategy 2017-20
2. Mission, vision and tourism model for A Coruña
3. Competitive strategy for A Coruña
4. Core strategies: products, markets, target audiences and positioning
IV. ACTION PLAN
1. Roadmap
2. Action programmes
3. Estimated budget
APPENDICES
V. APPENDICES
1. Results of the public consultation process for the Strategic Tourism Plan for A Coruña
2. Benchmarking
3. Analysis of the A Coruña School of Tourism.
4. Functional analysis of the A Coruña Tourism and Conferences Consortium
5. Analysis of target audiences and value proposition for the A Coruña tourism brand
